What Wine Makers Should Ask About Using Social Media
I came across a blog post by Wine Brands asking a few interesting questions on wine and social media:

What is a social wine brand?
What is the impact of the social media on wine travel?
How can wineries answer the challenging issues brought by social media?
What kind of relationship can wineries and wine bloggers (and tweeters) build?
What is the future of the social media in the wine industry?
This is an interesting article. The questions this blogger asked are thought provoking.... even though the first question does not make sense. I need to know what is meant by, "What is a social wine brand"? I am not sure if I understand this. I believe a brand is a brand and "social" like in "social media" is only one of the many tools we use to establish the brand. What is your take on the questions?Johan Horak
