1.           Be patient. In time, if you continue to hustle, you’ll grow your presence and improve your skills to the point where the fish – really, really big fish, will be jumping straight into your hands. Gary Vaynerchuck

2.           Social media is a culture of transparency and honesty that must be embraced; leading by example is one of the best ways to introduce it to a company. Few things are better than a CEO that blogs or uses twitter. Mashable

3.           Consistently creating good stuff -- the kind of content that will turn heads, lead to conversations, and eventually build long lasting relationships. Brent Leary

4.           Social media marketing doesn’t always need to cost a lot of money. Creating funny, original video and leveraging an already large user base can be used to increase sales. Mashable

5.           Premium brands loose market share, no-names are gaining them! Not Sure.

6.           Thinking of ways to build your company are great, but directly asking your consumers what they want, is better. Acting on that information and doing it publicly is key to the success of this campaign. Mashable

7.           There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. Cluetrain Manifesto

8.           People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. Seth Godin

9.           Being active on Twitter is great but tracking and seeing who’s mentioning you, is the next step. Social media allows for the possibility of great customer service, and with it, better brand loyalty. Mashable

10.       Social media can be used to inform consumers in real-time of how a corporation is reacting to events that affect the customer. Transparency in the process and access to constant information can help stop a negative story from going viral. Mashable

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